/* ============================================================
KEYS Real Estate — Blog Article Design System
Style : "Editorial Luxury" — papier crème, serif à fort contraste,
hairlines, aplats sobres. Anti-patterns IA bannis (emoji, dégradés,
ombres flottantes, tout-arrondi, motion au scroll).
Lier dans le :
Scopé (.kbody, .post-body, .ka-*, .blog-*) — n'altère pas la home (qui ne charge pas ce fichier).
============================================================ */
:root{
--ka-gold:#C9A961;
--ka-gold-deep:#8c6d2a;
--ka-paper:#FBF8F2;
--ka-paper-2:#F3ECDF;
--ka-ink:#211C16;
--ka-ink-2:#3a322a;
--ka-muted:#857a6a;
--ka-line:rgba(33,28,22,.13);
--ka-line-soft:rgba(33,28,22,.07);
--ka-danger:#9c3b2e;
--ka-solution:#3c5a45;
--ka-warning:#8a6516;
--ka-info:#3a5567;
/* Inter partout (cohérence marque welcomekeys.com) — le poids/tracking porte le côté éditorial */
--ka-serif:'Inter',-apple-system,BlinkMacSystemFont,sans-serif;
--ka-sans:'Inter',-apple-system,BlinkMacSystemFont,sans-serif;
--ka-ease:cubic-bezier(.32,.72,0,1);
--ka-measure:710px;
}
/* ---------- Fond papier + grain (uniquement sur les pages blog) ---------- */
body.kbody{background:var(--ka-paper)!important;color:var(--ka-ink)!important}
body.kbody::before{
content:"";position:fixed;inset:0;z-index:0;pointer-events:none;
opacity:.025;mix-blend-mode:multiply;
background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
body.kbody>*{position:relative;z-index:1}
/* ---------- Header brandé ---------- */
.blog-header{
display:flex;align-items:center;gap:14px;
max-width:var(--ka-measure);margin:0 auto;
padding:22px 22px;border-bottom:1px solid var(--ka-line);
}
.blog-header img{height:28px;width:auto;display:block}
.blog-header .blog-header-tag{
font-family:var(--ka-sans);color:var(--ka-muted);font-size:.7rem;
letter-spacing:.22em;text-transform:uppercase;font-weight:600;
}
.blog-header a.blog-header-back{
margin-left:auto;font-family:var(--ka-sans);font-size:.78rem;font-weight:600;
color:var(--ka-ink);text-decoration:none;border-bottom:1px solid var(--ka-gold);
padding-bottom:2px;transition:opacity .3s var(--ka-ease);white-space:nowrap;letter-spacing:.01em;
}
.blog-header a.blog-header-back:hover{opacity:.55}
/* ---------- Layout & lecture ---------- */
.article-wrap{max-width:var(--ka-measure)!important;padding:44px 22px 100px!important;background:transparent!important}
.article-wrap h1{
font-family:var(--ka-serif)!important;
font-size:clamp(2.1rem,5.2vw,3.3rem)!important;line-height:1.06!important;
letter-spacing:-.01em;font-weight:600;font-optical-sizing:auto;
color:var(--ka-ink);margin:.12em 0 .4em!important;
}
.article-meta{
display:inline-flex;align-items:center;gap:8px;flex-wrap:wrap;
font-family:var(--ka-sans);color:var(--ka-muted)!important;
font-size:.76rem!important;font-weight:600;letter-spacing:.12em;text-transform:uppercase;
}
.article-hero{
width:100%;border-radius:3px!important;margin:26px 0 8px!important;
aspect-ratio:16/8;object-fit:cover;filter:saturate(.96);
}
/* ---------- Corps : rythme typographique ---------- */
.post-body{
font-family:var(--ka-sans);
font-size:1.16rem;line-height:1.78;color:var(--ka-ink-2);
-webkit-font-smoothing:antialiased;
}
.post-body p{margin:0 0 1.3em}
.post-body strong{color:var(--ka-ink);font-weight:700}
.post-body a{
color:var(--ka-ink);text-decoration:none;
background-image:linear-gradient(var(--ka-gold),var(--ka-gold));
background-size:100% 1px;background-repeat:no-repeat;background-position:0 1.15em;
transition:background-size .3s var(--ka-ease);padding-bottom:1px;
}
.post-body a:hover{background-size:100% 100%;background-position:0 0}
/* Chapô */
.post-body .lead{
font-family:var(--ka-serif);font-size:1.42rem;line-height:1.5;
color:var(--ka-ink);font-weight:400;letter-spacing:-.005em;margin-bottom:1.1em;
}
/* Titres de section — serif éditorial */
.post-body h2{
font-family:var(--ka-serif);font-size:clamp(1.7rem,3.6vw,2.3rem);line-height:1.14;
font-weight:600;letter-spacing:-.01em;color:var(--ka-ink);
margin:2.6em 0 .65em;padding-top:.5em;border-top:1px solid var(--ka-line);scroll-margin-top:80px;
}
.post-body h3{
font-family:var(--ka-serif);font-size:1.32rem;font-weight:600;color:var(--ka-ink);
margin:1.9em 0 .5em;scroll-margin-top:80px;
}
/* Listes */
.post-body ul,.post-body ol{margin:0 0 1.45em;padding-left:0;list-style:none}
.post-body ul>li,.post-body ol>li{position:relative;padding-left:1.6em;margin:.5em 0}
.post-body ul>li::before{
content:"";position:absolute;left:.1em;top:.78em;width:14px;height:1px;background:var(--ka-gold-deep);
}
.post-body ol{counter-reset:ka-ol}
.post-body ol>li{counter-increment:ka-ol}
.post-body ol>li::before{
content:counter(ka-ol)".";position:absolute;left:0;top:.02em;
font-family:var(--ka-serif);font-size:1em;font-weight:600;color:var(--ka-gold-deep);
}
.post-body hr,.ka-divider{border:0;height:1px;background:var(--ka-line);margin:2.8em auto;max-width:90px}
/* ---------- Sommaire ---------- */
.table-of-contents{
background:transparent!important;border:0!important;border-top:1px solid var(--ka-line)!important;
border-bottom:1px solid var(--ka-line)!important;border-radius:0!important;padding:24px 0!important;margin:34px 0!important;
}
.table-of-contents h3{
font-family:var(--ka-sans);margin:0 0 1em;font-size:.7rem;letter-spacing:.22em;
text-transform:uppercase;color:var(--ka-muted);font-weight:600;
}
.toc-list{list-style:none;margin:0;padding:0;columns:2;column-gap:42px}
.toc-list li{padding-left:0;margin:.4em 0;break-inside:avoid;counter-increment:ka-toc}
.toc-list li::before{display:none}
.toc-link{
font-family:var(--ka-sans);color:var(--ka-ink-2);text-decoration:none;font-size:.9rem;
font-weight:500;line-height:1.4;border:0;transition:color .25s var(--ka-ease);
}
.toc-link:hover{color:var(--ka-gold-deep)}
@media(max-width:640px){.toc-list{columns:1}}
/* ---------- TL;DR / Points clés ---------- */
.ka-tldr{
background:var(--ka-paper-2);border:1px solid var(--ka-line);
padding:30px 34px;margin:32px 0 40px;
}
.ka-tldr-title{
font-family:var(--ka-sans);margin:0 0 1em;font-size:.7rem;letter-spacing:.22em;
text-transform:uppercase;font-weight:700;color:var(--ka-gold-deep);
}
.ka-tldr ul{margin:0;padding:0;list-style:none}
.ka-tldr li{position:relative;padding-left:1.7em;margin:.7em 0;font-size:1.06rem;line-height:1.6}
.ka-tldr li::before{
content:"";position:absolute;left:0;top:.7em;width:9px;height:9px;
border:1px solid var(--ka-gold-deep);background:transparent;
}
/* ---------- Bandeau stats ---------- */
.ka-stats{
display:grid;grid-template-columns:repeat(3,1fr);
border-top:1px solid var(--ka-ink);border-bottom:1px solid var(--ka-line);margin:30px 0;
}
.ka-stat{padding:22px 18px;text-align:center;border-left:1px solid var(--ka-line)}
.ka-stat:first-child{border-left:0}
.ka-stat-num{font-family:var(--ka-serif);font-size:2.3rem;font-weight:600;color:var(--ka-ink);line-height:1;letter-spacing:-.01em}
.ka-stat-label{font-family:var(--ka-sans);margin-top:.6em;font-size:.8rem;color:var(--ka-muted);line-height:1.4}
@media(max-width:560px){.ka-stats{grid-template-columns:1fr}.ka-stat{border-left:0;border-top:1px solid var(--ka-line)}.ka-stat:first-child{border-top:0}}
/* ---------- Callouts éditoriaux (filet latéral, label tracké, zéro emoji) ---------- */
.ka-callout{
position:relative;padding:20px 24px 20px 26px;margin:24px 0;
background:#fff;border:1px solid var(--ka-line);border-left:3px solid var(--ka-ink);line-height:1.68;
}
.ka-callout>:first-child{margin-top:0}
.ka-callout>:last-child{margin-bottom:0}
.ka-callout .ka-callout-label{
display:block;font-family:var(--ka-sans);font-size:.68rem;letter-spacing:.2em;
text-transform:uppercase;font-weight:700;margin-bottom:.7em;color:var(--ka-ink);
}
.ka-callout--danger{border-left-color:var(--ka-danger);background:#fbf4f2}
.ka-callout--danger .ka-callout-label{color:var(--ka-danger)}
.ka-callout--solution{border-left-color:var(--ka-solution);background:#f3f6f2}
.ka-callout--solution .ka-callout-label{color:var(--ka-solution)}
.ka-callout--warning{border-left-color:var(--ka-warning);background:#faf5e9}
.ka-callout--warning .ka-callout-label{color:var(--ka-warning)}
.ka-callout--info{border-left-color:var(--ka-info);background:#f1f4f6}
.ka-callout--info .ka-callout-label{color:var(--ka-info)}
/* ---------- Cas réel / témoignage ---------- */
.ka-case{
position:relative;background:transparent;border-top:1px solid var(--ka-line);
border-bottom:1px solid var(--ka-line);padding:26px 0 24px 34px;margin:28px 0;
}
.ka-case::before{
content:"\201C";position:absolute;left:-4px;top:.05em;
font-family:var(--ka-serif);font-size:3.4rem;line-height:1;color:var(--ka-gold);
}
.ka-case-who{font-family:var(--ka-sans);font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:var(--ka-muted);margin-bottom:.7em}
.ka-case-quote{font-family:var(--ka-serif);font-style:italic;font-size:1.2rem;color:var(--ka-ink);line-height:1.55;margin:0}
.ka-case-loss{display:inline-block;margin-top:.9em;font-family:var(--ka-sans);font-weight:700;color:var(--ka-danger);font-size:.84rem;letter-spacing:.06em;text-transform:uppercase}
/* ---------- Tableau comparatif éditorial ---------- */
.ka-table-wrap{margin:28px 0;overflow-x:auto;border:1px solid var(--ka-line)}
.ka-table{width:100%;border-collapse:collapse;font-family:var(--ka-sans);font-size:.95rem;background:#fff;min-width:520px}
.ka-table caption{caption-side:top;text-align:left;font-family:var(--ka-sans);font-size:.68rem;letter-spacing:.2em;text-transform:uppercase;font-weight:700;color:var(--ka-muted);padding:16px 18px 4px}
.ka-table thead th{
background:var(--ka-ink);color:var(--ka-paper);font-weight:600;text-align:left;
padding:13px 18px;font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;
}
.ka-table tbody td,.ka-table tbody th{padding:13px 18px;border-top:1px solid var(--ka-line-soft);vertical-align:top;text-align:left}
.ka-table tbody th{font-weight:700;color:var(--ka-ink);background:var(--ka-paper)}
.ka-table tbody tr:nth-child(even) td{background:#fdfbf7}
.ka-table .ka-yes{color:var(--ka-solution);font-weight:700}
.ka-table .ka-no{color:var(--ka-danger);font-weight:700}
.ka-table .ka-mid{color:var(--ka-warning);font-weight:700}
/* ---------- Checklist ---------- */
.ka-checklist{background:#fff;border:1px solid var(--ka-line);padding:24px 28px;margin:24px 0}
.ka-checklist h3{margin:0 0 .5em}
.ka-checklist ul{margin:0;padding:0;list-style:none}
.ka-checklist li{position:relative;padding:.6em 0 .6em 2em;margin:0;border-top:1px solid var(--ka-line-soft);line-height:1.55;font-family:var(--ka-sans)}
.ka-checklist li:first-child{border-top:0}
.ka-checklist li::before{
content:"";position:absolute;left:0;top:.78em;width:13px;height:13px;
border:1px solid var(--ka-gold-deep);background:transparent;
}
.ka-checklist li::after{
content:"";position:absolute;left:4px;top:.95em;width:7px;height:4px;
border-left:1.5px solid var(--ka-gold-deep);border-bottom:1.5px solid var(--ka-gold-deep);
transform:rotate(-45deg);opacity:0;transition:opacity .25s var(--ka-ease);
}
.ka-checklist li:hover::after{opacity:1}
/* ---------- FAQ ---------- */
.ka-faq{margin:18px 0}
.ka-faq details{border-bottom:1px solid var(--ka-line);background:transparent}
.ka-faq details:first-child{border-top:1px solid var(--ka-line)}
.ka-faq summary{
cursor:pointer;list-style:none;padding:20px 48px 20px 0;position:relative;
font-family:var(--ka-serif);font-weight:600;color:var(--ka-ink);font-size:1.18rem;line-height:1.35;
}
.ka-faq summary::-webkit-details-marker{display:none}
.ka-faq summary::after{
content:"";position:absolute;right:6px;top:50%;width:11px;height:11px;
border-right:1.5px solid var(--ka-gold-deep);border-bottom:1.5px solid var(--ka-gold-deep);
transform:translateY(-70%) rotate(45deg);transition:transform .3s var(--ka-ease);
}
.ka-faq details[open] summary::after{transform:translateY(-30%) rotate(-135deg)}
.ka-faq .ka-faq-body{padding:0 0 22px;color:var(--ka-ink-2);line-height:1.7;font-family:var(--ka-sans)}
.ka-faq .ka-faq-body>:first-child{margin-top:0}
/* ---------- Sources ---------- */
.ka-sources{background:var(--ka-paper-2);border:1px solid var(--ka-line);padding:24px 28px;margin:28px 0;font-family:var(--ka-sans);font-size:.95rem}
.ka-sources h3{margin:0 0 .6em;font-family:var(--ka-sans);font-size:.7rem;letter-spacing:.2em;text-transform:uppercase;color:var(--ka-muted)}
.ka-sources li{padding-left:1.6em}
.ka-sources .ka-sources-note{color:var(--ka-muted);font-size:.82rem;margin-top:.6em}
/* ---------- CTA conversion (aplat espresso, zéro dégradé) ---------- */
.ka-cta{background:var(--ka-ink);color:var(--ka-paper);padding:48px 40px;margin:44px 0;text-align:center}
.ka-cta h2{font-family:var(--ka-serif);color:var(--ka-paper)!important;border:0!important;margin:0 0 .4em!important;padding:0!important;font-size:clamp(1.7rem,3.6vw,2.2rem)!important;font-weight:600}
.ka-cta p{font-family:var(--ka-sans);color:#cfc7b8;max-width:48ch;margin:0 auto 1.8em;font-size:1.04rem;line-height:1.6}
.ka-cta-btn{
display:inline-flex;align-items:center;gap:.7em;font-family:var(--ka-sans);
background:var(--ka-gold);color:var(--ka-ink)!important;font-weight:700;
text-decoration:none!important;background-image:none!important;padding:15px 28px;
font-size:1rem;letter-spacing:.01em;transition:transform .3s var(--ka-ease),background-color .3s var(--ka-ease);
}
.ka-cta-btn::after{content:"\2192";font-size:1.1em;transition:transform .3s var(--ka-ease)}
.ka-cta-btn:hover{background:#d8bd78;transform:translateY(-1px)}
.ka-cta-btn:hover::after{transform:translateX(4px)}
.ka-cta-btn:active{transform:scale(.99)}
.ka-cta-alt{display:block;margin-top:1.3em;font-family:var(--ka-sans);color:#9d9484!important;font-size:.9rem}
.ka-cta-alt a{color:var(--ka-gold)!important;background-image:none!important;text-decoration:none}
.ka-cta-alt a:hover{text-decoration:underline}
/* ---------- Articles liés ---------- */
.ka-related{margin:48px 0 0}
.ka-related h2{font-family:var(--ka-serif);font-size:1.4rem;border-top:1px solid var(--ka-line);padding-top:.6em}
.ka-related-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:1px;background:var(--ka-line);border:1px solid var(--ka-line);margin-top:16px}
.ka-related-card{
display:block;background:var(--ka-paper);padding:22px 22px;text-decoration:none!important;
background-image:none!important;color:var(--ka-ink)!important;font-family:var(--ka-sans);
font-weight:600;line-height:1.4;transition:background-color .3s var(--ka-ease);
}
.ka-related-card:hover{background:#fff}
.ka-related-card span{display:block;margin-top:.6em;font-size:.74rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--ka-muted)}
/* ---------- Footer ---------- */
.blog-footer{
text-align:center;padding:48px 20px;font-family:var(--ka-sans);color:var(--ka-muted);
font-size:.78rem;letter-spacing:.06em;border-top:1px solid var(--ka-line);margin-top:34px;
}
/* ---------- Retuning titres pour Inter (poids + tracking = côté éditorial sans serif) ---------- */
.article-wrap h1{font-weight:800!important;letter-spacing:-.032em}
.post-body h2{font-weight:800;letter-spacing:-.026em}
.post-body h3{font-weight:700;letter-spacing:-.014em}
.post-body .lead{font-weight:400;font-size:1.32rem;line-height:1.55;letter-spacing:-.005em}
.ka-stat-num{font-weight:800;letter-spacing:-.022em}
.ka-case-quote{font-weight:500;font-size:1.16rem}
.ka-faq summary{font-weight:700;font-size:1.1rem;letter-spacing:-.012em}
.ka-cta h2{font-weight:800!important;letter-spacing:-.022em}
.ka-related h2{font-weight:700;letter-spacing:-.016em}
.post-body ol>li::before{font-weight:700}
@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto!important}}
@media(max-width:640px){
.post-body{font-size:1.08rem}
.ka-cta{padding:36px 24px}
}